S T I T C H   F I X

My vision at Stitch Fix was centered around providing an authentic, detail oriented eye to help blend the unique Science + Art model so the visual experience felt personalized, unique, and elevated. I led seasonal concepts through creative direction on-set - strategy was a blend of casting different body types that celebrated, elevated and captured the unique and diverse client base with beautiful imagery that focused on lighting, emotion, body language, and hair and makeup. Focus was given to bringing product to life digitally, across multiple dimensions, and directly with the customer to inspire and drive acquisition, conversion, and retention.